Business Infinity – “The Invitation” Pitch Website Spec (Final Copy)

Page Structure

Single‑page, scroll‑driven narrative.
Each section = full‑width viewport height (or adaptive for mobile).
Transitions: fade‑in / parallax / simple scroll reveals (no heavy animation).

SECTION 1 — HERO / OPENING REALITY CHECK

[Full‑width background image: muted/desaturated founder at desk, cluttered papers, disconnected screens]

Headline (H1): Your Vision. Your Grit. Your Relationships.

Sub‑headline (H2): But right now… it runs on YOU.

Body Copy: You’ve built something rare — a business born from your vision, your grit, your relationships.
But right now… it runs on you.

CTA (primary button): Scroll to Discover

SECTION 2 — THE PAIN POINTS

[Two‑column layout: Left = text, Right = static diagram]

Left Column: H2: Every deal. Every decision. Every approval.
Body: Bottlenecked by you.

Bullet Points:

  • Limited resources — you can’t afford the calibre of leadership you know you need.
  • Decision bottlenecks — opportunities slip away while you’re still gathering context.
  • Scaling strain — every new customer, market, or product threatens to break your systems.
  • Tool fragmentation — your CRM, ERP, analytics, and ops tools don’t talk to each other.
  • Founder dependency — the “secret sauce” lives in your head, not in a system others can run.

Right Column: Static diagram: central “Founder” node with arrows from “Decisions”, “Deals”, “Approvals”.

SECTION 3 — THE DEFAULT FUTURE

[Full‑width background split image: left = cracked, grey present; right = faded, empty office]

Headline (H2): Today’s cracks → Tomorrow’s bottlenecks

Sub‑headline: Opportunities lost. People burned out. Legacy at risk.

Body Copy: You already know the default future if nothing changes.
The cracks you’re patching today become tomorrow’s bottlenecks.
Opportunities pass to faster movers. Your best people burn out.
And when you step back — the next generation inherits a name… not a living, evolving business.

SECTION 4 — THE DOORWAY MOMENT

[Full‑width image: glowing doorway in dark space]

Headline (H2): There’s another path.

Sub‑headline: An invitation into a new future.

Body Copy: Business Infinity is your invitation into a new future — one that starts the moment you step in.

SECTION 5 — THE BOARDROOM REVEAL

[Two‑column layout: Left = text, Right = illustrated round table of Agents]

Left Column: H2: 24/7. Real‑time. Self‑evolving.
Sub‑headline: Mastery of legends. Steered by your vision.

Body Copy: A 24/7, real‑time, self‑evolving Boardroom of Agents — each with the mastery of legends in their domain — steered by your vision, plugged into your tools, acting in perfect alignment with your priorities.

Right Column: Static illustration of round table with labelled seats:

  • Marketing
  • Finance
  • Product
  • Partnerships
  • Operations

SECTION 6 — DAY ONE IN ACTION

[Four‑panel grid: each panel = one Agent in action]

Headline (H2): Your network. Your instincts. Your DNA.

Sub‑headline: Captured. Codified. Operational.

Body Copy: Your network, your instincts, your leadership DNA — captured, codified, and made operational.
So the business can move at the speed of opportunity, scale without breaking, and carry your vision forward — not just for the next quarter, but for the next generation.

Panels:

  • Marketing Agent: Launches and optimises campaigns based on live customer signals.
  • Finance Agent: Re‑forecasts cash flow in real time and renegotiates supplier terms.
  • Product Agent: Re‑prioritises the roadmap after detecting competitor shifts.
  • Partnership Agent: Nurtures and expands your network into repeatable, documented processes.

SECTION 7 — SIX MONTHS LATER

[Two‑column layout: Left = static map with new markets highlighted, Right = text]

Headline (H2): Speed of opportunity.

Sub‑headline: Scaling without breaking.

Body Copy: Your team moves at the speed of opportunity, not the speed of approval.
Your network is now an operational asset.
Scaling feels like turning a dial, not rebuilding the machine.

SECTION 8 — TWO YEARS LATER

[Full‑width image: next‑generation leaders at Boardroom table, horizon in background]

Headline (H2): Your vision, embedded.

Sub‑headline: A system that evolves with you.

Body Copy: Your leadership DNA is embedded in a living, self‑evolving enterprise brain.
The next generation inherits not just a brand — but a system that carries your vision forward and keeps evolving it.

SECTION 9 — CLOSING INVITATION & CTA

[Full‑width horizon shot with founder silhouette]

Headline (H2): The door is open.

Sub‑headline: Business Infinity is the step between them.

Body Copy: On one side is the default future.
On the other is the future you imagined when you started.
Business Infinity is the step between them.

CTA (primary button): Step Into the Future → Contact/Demo Form

DESIGN SYSTEM

  • Typography: Bold uppercase sans‑serif for headings, clean sans‑serif for body.
  • Colour Palette:
    • Pain sections: muted greys, deep blues.
    • Transformation sections: vibrant golds, warm whites.
  • Imagery Style: High‑contrast photography + minimal vector overlays.
  • Iconography: Simple, line‑based icons for Agents and pain points.

INTERACTIVITY

  • Hover effects on icons/images.
  • Scroll‑triggered fade‑ins for text.
  • Optional parallax for depth in hero and doorway sections.
  • Fully accessible (keyboard + ARIA labels).

TECHNICAL REQUIREMENTS

  • Responsive for mobile, tablet, desktop.
  • Lightweight images, lazy‑loading for below‑fold content.
  • WCAG 2.1 AA compliance.
  • CMS with editable content blocks.