Got it — let’s translate your Business Infinity – The Invitation pitch into a non‑animation, high‑impact website blueprint.
This will be a specification document your web team can follow to build a scroll‑based, narrative‑driven site that delivers the same emotional arc as the animation — but through layout, typography, imagery, and interaction instead of motion graphics.


Business Infinity – Pitch Website Blueprint (Non‑Animation)

  1. Purpose & Goals
    • Present the Business Infinity pitch as an immersive, scroll‑driven story.
    • Replace animation with static or lightly interactive visuals that still convey transformation.
    • Keep the invitation tone — founder‑centric, emotionally resonant, and aspirational.
    • Ensure the site works sound‑off and motion‑light for accessibility and performance.

  1. Site Structure & Flow The site will follow the same narrative beats as the pitch:

  2. Hero / Opening Reality Check
  3. The Pain Points
  4. The Default Future
  5. The Doorway Moment
  6. The Boardroom Reveal
  7. Day One in Action
  8. Six Months Later
  9. Two Years Later
  10. Closing Invitation & Call‑to‑Action

  1. Section‑by‑Section Specifications

Section 1 — Hero / Opening Reality Check


Section 2 — The Pain Points


Section 3 — The Default Future


Section 4 — The Doorway Moment


Section 5 — The Boardroom Reveal


Section 6 — Day One in Action


Section 7 — Six Months Later


Section 8 — Two Years Later


Section 9 — Closing Invitation & CTA


  1. Design System
    • Typography:
      • Headings: Bold, uppercase sans‑serif.
      • Body: Clean, modern sans‑serif.
    • Colour Palette:
      • Pain sections: muted greys, deep blues.
      • Transformation sections: vibrant golds, warm whites.
    • Imagery Style:
      • High‑contrast photography + minimal vector overlays.
    • Iconography:
      • Simple, line‑based icons for Agents and pain points.

  1. Interactivity
    • Light hover effects on icons and images.
    • Scroll‑triggered fade‑ins for text.
    • Optional parallax for depth in key sections.
    • All interactions must be accessible (keyboard navigable, ARIA labels).

  1. Technical Requirements
    • Responsive: Fully optimised for mobile, tablet, desktop.
    • Performance: Lightweight images, lazy‑loading for below‑fold content.
    • Accessibility: WCAG 2.1 AA compliance.
    • CMS: Flexible content blocks for easy updates.

  1. Content Management
    • Each section’s text and visuals editable via CMS.
    • Ability to swap visuals for updated campaigns.
    • CTA links configurable.

  1. References for Style
    • Stripe Stories — for scroll‑based narrative flow.
    • Apple Product Pages — for clean typography and visual hierarchy.
    • Pitch.com — for modern, minimal storytelling layouts.