Got it — let’s translate your Business Infinity – The Invitation pitch into a non‑animation, high‑impact website blueprint.
This will be a specification document your web team can follow to build a scroll‑based, narrative‑driven site that delivers the same emotional arc as the animation — but through layout, typography, imagery, and interaction instead of motion graphics.
Business Infinity – Pitch Website Blueprint (Non‑Animation)
- Purpose & Goals
- Present the Business Infinity pitch as an immersive, scroll‑driven story.
- Replace animation with static or lightly interactive visuals that still convey transformation.
- Keep the invitation tone — founder‑centric, emotionally resonant, and aspirational.
- Ensure the site works sound‑off and motion‑light for accessibility and performance.
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Site Structure & Flow The site will follow the same narrative beats as the pitch:
- Hero / Opening Reality Check
- The Pain Points
- The Default Future
- The Doorway Moment
- The Boardroom Reveal
- Day One in Action
- Six Months Later
- Two Years Later
- Closing Invitation & Call‑to‑Action
- Section‑by‑Section Specifications
Section 1 — Hero / Opening Reality Check
- Headline: “Your Vision. Your Grit. Your Relationships.”
- Sub‑headline: “But right now… it runs on YOU.”
- Visual:
- High‑contrast founder silhouette at desk, surrounded by scattered papers and disconnected screens (static composite image).
- Muted/desaturated colour palette.
- Layout:
- Full‑screen hero with centred text overlay.
- Scroll cue (down arrow) to invite movement.
Section 2 — The Pain Points
- Headline: “Every deal. Every decision. Every approval.”
- Sub‑headline: “Bottlenecked by you.”
- Visual:
- Static diagram showing all arrows pointing to a central “Founder” node.
- Icons for “Decisions”, “Deals”, “Approvals”.
- Layout:
- Two‑column: left = text, right = visual.
- Light hover effects on icons for interactivity.
Section 3 — The Default Future
- Headline: “Today’s cracks → Tomorrow’s bottlenecks”
- Sub‑headline: “Opportunities lost. People burned out. Legacy at risk.”
- Visual:
- Split image: left side = current state (grey, cracked), right side = faded, empty office.
- Layout:
- Full‑width background image with overlay text.
- Parallax scroll for depth (optional).
Section 4 — The Doorway Moment
- Headline: “There’s another path.”
- Sub‑headline: “An invitation into a new future.”
- Visual:
- Static image of a glowing doorway in a dark space.
- Layout:
- Centre‑aligned text over image.
- Scroll reveals next section as if “stepping through” the door.
Section 5 — The Boardroom Reveal
- Headline: “24/7. Real‑time. Self‑evolving.”
- Sub‑headline: “Mastery of legends. Steered by your vision.”
- Visual:
- Illustrated round table with labelled seats for each Agent role.
- Layout:
- Interactive hotspots on each Agent seat to reveal role description.
Section 6 — Day One in Action
- Headline: “Your network. Your instincts. Your DNA.”
- Sub‑headline: “Captured. Codified. Operational.”
- Visual:
- Four static panels: Marketing, Finance, Product, Partnerships.
- Layout:
- Grid layout with hover‑to‑reveal short text blurbs.
Section 7 — Six Months Later
- Headline: “Speed of opportunity.”
- Sub‑headline: “Scaling without breaking.”
- Visual:
- Static map with highlighted new markets.
- Layout:
- Side‑by‑side: map on left, bullet points on right.
Section 8 — Two Years Later
- Headline: “Your vision, embedded.”
- Sub‑headline: “A system that evolves with you.”
- Visual:
- Static image of next‑generation leaders at a table.
- Layout:
- Full‑width image with text overlay.
Section 9 — Closing Invitation & CTA
- Headline: “The door is open.”
- Sub‑headline: “Business Infinity is the step between them.”
- Visual:
- Wide horizon shot with founder silhouette.
- CTA:
- Button: “Step Into the Future” → leads to contact/demo form.
- Layout:
- Minimalist, centred content with generous whitespace.
- Design System
- Typography:
- Headings: Bold, uppercase sans‑serif.
- Body: Clean, modern sans‑serif.
- Colour Palette:
- Pain sections: muted greys, deep blues.
- Transformation sections: vibrant golds, warm whites.
- Imagery Style:
- High‑contrast photography + minimal vector overlays.
- Iconography:
- Simple, line‑based icons for Agents and pain points.
- Typography:
- Interactivity
- Light hover effects on icons and images.
- Scroll‑triggered fade‑ins for text.
- Optional parallax for depth in key sections.
- All interactions must be accessible (keyboard navigable, ARIA labels).
- Technical Requirements
- Responsive: Fully optimised for mobile, tablet, desktop.
- Performance: Lightweight images, lazy‑loading for below‑fold content.
- Accessibility: WCAG 2.1 AA compliance.
- CMS: Flexible content blocks for easy updates.
- Content Management
- Each section’s text and visuals editable via CMS.
- Ability to swap visuals for updated campaigns.
- CTA links configurable.
- References for Style
- Stripe Stories — for scroll‑based narrative flow.
- Apple Product Pages — for clean typography and visual hierarchy.
- Pitch.com — for modern, minimal storytelling layouts.